Hyperlink the #1 Amazing Power


A hyperlink, also called simply “a link”, is a reference in a hypertext document to another document or other resource. It is an integral part of the hypertext transfer protocol (http) for World Wide Web, but it is used also in offline documents, such as .pdf (portable document file, Adobe Acrobat native format) and in .XML (extended markup language). Hyperlink can be used to fetch content and save it, view it as a separate document or display as a part of the reference document.

Business hyperlinklinks and relationship.
Business links and relationship.

The history of the hyperlink

Business Hyperlinks and relationship.

Hyperlink definition noun. hy·​per·​link ˈhī-pər-ˌliŋk. : an electronic link providing direct access from one distinctively marked place in a hypertext or hypermedia document to another in the same or a different document. hyperlink transitive verb.


The history of the link began in 1965. Theodore Nelson in “the Xanadu Project” transposed the idea from fictional microfilm cross-referencing system into the computer world. In a series of books and articles published from 1964 through 1980 the general concept was changed from linking whole microfilm pages to connecting specific lines of computer text. Primary concept was intended to use on single computer machine, however introduction of DARPA network boosted the idea into creating links between documents and files stored on several networked machines. The idea of connecting parts of a single document via link arose independently, but was quickly merged to the hyperlink system. Both concepts combined together were fundamental for creating World Wide Web.

How does a hyperlink work?

A hyperlink has two ends, called anchors, and a direction. The link starts at the source anchor and points to the destination anchor. However, the name hyperlink is often used for the source anchor, while the destination anchor is called the hyperlink target. Every browser shows text links somewhat exposed (they usually mark it with a different color). Clicking on the text hyperlink activates it and displays target document.

Hyperlink – measuring the Net

But hyperlinks are not only the way we surf the Net. Life on the Web without search engines is almost impossible today, because of unbelievable amount of networked information. Most search engines use so-called “page ranking” to measure which site may contain useful information. This mechanism is mostly based on link popularity. Although whole idea of “page rank” mechanism is more complicated, its general concept is based on a simple rule: the more pages have a link pointing to the ranked page, the higher rank that page gets. Of course, each link has different value, based on the popularity of the “source” site (This means simply that if your website is a target for link placed on the big site like CNet of Microsoft, it has much higher page rank than a site with several link connections from private sites). This mechanism is based on measuring of text link’s quality. Although not perfect, both mechanisms usually works well enough to determine which website has got good content and which hasn’t.

Writing articles

Writing articles is an excellent way to build your reputation, as an expert in your field. It is also a good way to build profits, into any affiliate program you are promoting. The key is to write informative articles, without having them sound like advertisements.

There are many ways to incorporate your affiliate links in an article submitted for publication. The most common and acceptable way to do this, is by including a short bio of yourself as author of the article, along with a link to the site of your choice.

This will build your reputation as an expert. And your readers will go to the recommended website for more information. You can also tell your readers that as an expert, you highly recommend this certain product or service, and that you have used it yourself.

This is called the author resource box, and it is standard practice with almost all article directories and submission sites. If you are submitting to individual sites, make sure to include a disclaimer along with your article, that the resource box must be included, if the article is to be republished in any blog, ezine or newsletter.

Another way is to write a review, of a certain product or service, and tell the reader that they can have a look at the product, by following the link in the article.

Many article directories will allow up to three such links within each article, as long as the article itself, is not just an advertisement for said product or service.

This can work to your benefit if you join several different affiliate programs within the same niche. You can do a comparison between them, and include your link for each one.

Another approach that works well, is to weave your affiliate links into your articles, simply by being creative with the wording.

By describing a product or service within your article, and using an affiliate link to take your readers to a page, which can better describe your points, will more likely be accepted, and increase the chances of the readers clicking your them.


Research has proven that the most effective links are text links. They far exceed banners and flash animations, when it comes to click through rates. By adding these links into your articles and distributing them across the web, using them on your own sites and blogs, you will see more clicks and more affiliate sales.

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